MENUJU KEUNGGULAN MELALUI MALCOLM BALDRIGE DENGAN DAMPAK POSITIF DAN NEGATIFNYA UNTUK DUNIA BISNIS

This study aims to determine the positive and negative impacts of applying Malcolm Baldrige Method in business world. also find out whether it is possible if applied MSMEs Indonesia which their development are distinguished by 4 criteria namely Livelihood Activities, Micro Enterprise, Small Dynamic Enterprise Fast Moving while for Assessment there 7 pillars assessment Leadership, Strategic Planning, Customer Focused, Measurement-Analysis-Knowledge Management, Workforce Operations Results. To achieve objectives this study, researchers used a qualitative critical journal approach literacy studies. research finds several impact points from application Balcolm world, that method cannot be all MSMEs. However, an have vision mission enter stock market, then Baldrige's can pioneered developed as early possible.